Happy 10th Birthday, Mortadellatv!

I wouldn’t bother to mention this, if it was not 10th anniversary. Sounds scary. 10 Years ago, I decided to start a personal experimental site, aimed to host my little experiments with a cool software I was learning at the time, called Flash. The first ever “film” (haha, film) was “Aurora”. It was an exercise with the software. Posted it on ushev.com, after that got invitation (paid!, good old times) to post it in a new site, hosted by Wired. It was something like Animation express, or something. I went there, and was horrified from the quality of the other so called “films”. So I refused, and instead registered Mortadellatv, and put Aurora there together with some “interactive” art – how  I hate this word, but it was trendy at this time to make interactive things (see them bellow). It sounds like the cheap Italian meat, but it came from the Utopian at the time idea, that one day web will kill the TV, and every person (artist or not)  will make his own channel, and it will substitute the advertising stupid walls in our homes. You Tube didn’t exist, not to mention Vimeo. I needed a site, where I can finally start again “showing” animated films, and motion graphics.

The first site was posted on 17th of March, 2000.  In the first few weeks I had…7 visits, haha. Continued making my “hobby” exercises, with an only goal – to learn better the software, cause I was working in my day job making “Flash” fashion sites. MTDTV was my escape. And this “escape” opened me the door to NFB. The design that is now was not changed since 2004, it is the 3rd ver. of the site. It won many awards during those Years…

Now, I stopped updating it, I just post now links to my films on other sites.  There are more sites that the film can be posted, and interactivity is very, very borring (as a guru in a usability conference was pointing Years ago – Why should You ask the users to do Your job, click with the mouse there and here, interact whit the site, answer questions, when the only thing that he wants coming to Your site is – to be informed, to buy, sell, or be entertained – as fast as possible. Interactivity is not Entertainement, it is a work – and the people don’t like to work!

May be I have to kill the site, but I feel so connected, and sentimental about it. And it still gathers 5 000 unique visitors every month, more than this site…Why? The people are watching a film. My most successful up to date. Which one? Walking on by, my last “true indy” before NFB, haha. This is what the people wants to watch! I updated the film to Youtube, hopping to remove the traffic. No way – the same. As a guy wrote me Years ago. “My little daughter grew with this film. For Years, she didn’t want to go to bed, if she didn’t watch “Walking on by…” before…

But Isn’t it the reason to make films, BTW?

The people are strange. Not sure I’ll  ever understand them.